Account Management
Account Management people get a bad name. They probably have the hardest job in an agency, yet they hardly ever receive any praise for what they do. Account Management life is truly tough and it requires a super person to do the job effectively.
Superman has x-ray vision. Spider-man can climb vertical surfaces. Batman has supersensitive hearing, and Wonder Woman is just plain wonderful. Each is a superhero. But could they do the Account Manager’s job? The Account person needs Super Powers that aren’t found in even the most revered superhero..
Super Powers
We have taken years and years of Account Management experience and put them together in a 2-day Superheroes of Account Management workshop. In this workshop, we meet three Account Management Superheroes and see how they do it. They’re Super at Relationships, Getting Results, and Running the Business.
Plus, there are hints and stories galore, many of which are found in the book “Account Management 101.”
Workshop Objectives
To discover the essential skills required to be an effective Account Person
To break down the components of Account Management into manageable, ‘learnable’ chunks
To equip your Account people with the confidence for them to contribute to both company and client success.
Creative Theme
The workshop is themed to Superheroes and there are plenty of visual, verbal, and video stimuli, to keep the topic alive and involving. The metaphor flatters the participants and encourages them to super deeds. This is truly a super workshop that will get super results.
Workshop Content
Understanding the role and importance of Account Management
Personal Relationships, building trust, and getting the best from people
Understanding the client’s business and how to help them succeed
Mastering the art of Persuasion
Managing the Client, their business, and their expectations
Note: This workshop is modular so we can include virtually any skill that your people need.
Target Audience
This workshop is perfect for people who need to deal with clients frequently. It can be adapted to their level of experience. The ideal number of participants is up to 16.
Account Management 101,
by Vivek Kuchibhotla & Wayne Lotherington
Workshop Duration
The Account Management workshop is conducted over two consecutive days by an experienced industry superhero. It can also be conducted as a series of Zoom events.