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 Strategic Thinking

Every day, everywhere, everybody is talking about strategy.

They talk about strategic thinking, strategic planning, strategic locations. They even talk about strategic people.

And yet the more we examine their business and their business behaviours, the more we notice that strategy is misunderstood. For example, we often find experienced people who have difficulty articulating their strategy.

Play SOCceR

Strategy isn’t a game, and yet, there are similarities between football and business strategy. We use these similarities to enable participants to understand, remember and apply a strategic thinking method when faced with business decisions.

SOCceR stands for:

S = Situation (or setting);
O = Obstacles and/or Opportunities;
C = the Challenge;
c = creative alternatives;
e = evaluating alternatives;
R = Recommendation.

Workshop Objectives

  • To understand strategy and its importance to business decision-making

  • To provide a simple and logical step-by-step tool to strategic thinking (SOCceR)

  • To implement one consistent strategic thinking method for the organisation or team

  • To show how strategy and creativity fit together

  • To enable participants to connect the SOCceR tool of strategic thinking with their everyday jobs.

 

Creative Theme

Our workshop is themed to football. There are plenty of analogies and pictures to keep it lively (but without the sweat).

 

Workshop Content

  • What is strategy? And why is it so important?

  • Why strategies must be creative

  • Anticipating consequences of actions

  • The SOCceR tool and how it works, including examples

  • Turning a strategy into a “yes-able” proposal

  • Practice sessions and live cases

Target Audience

This workshop is relevant to all decision makers in the company. It is particularly applicable to Management, Media, PR, Sales Promotion, Account Management, Marketing and Sales staff. The ideal number of participants is up to 16.

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Strategy 101,

by Alan Kuczynski & Wayne Lotherington

Workshop Duration

The workshop is conducted over two consecutive days by a facilitator who can’t play football, but is a SOCceR star. It can also be conducted as a series of Zoom events.